Fujifilm FinePix X10


A digital camera with retro design

In today’s review we’ll discuss a camera, the one known under the name of FujiFilm X10. This model comes after the FinePix X100 that was unveiled this year in March when it drew a lot of admiring glances and impressions from people come to see it, due to the fact that it combined a retro design with impressive specs, features and quality. The $823 Fujifilm FinePix X10 sticks to the design of the X100 and the performance, while not one to make you jump from your seat in amazement, is still good.

2.8 inch LCD display

In a world full of showy cameras, the FinePix X10 comes as an oddity to some with its looks reminding of days gone by. The build of this device can be summed up with the following word: practical. Surrounding the middle part of this device is a finish made from something similar to leather that’s supposed to offer the user gripping possibilities and it fulfills its purpose splendidly. Moving on to the controls, they struck us, throughout our tests, as both retro and modern. The threaded socket used to attach a cable release, for instance, isn’t something you’d see on a contemporary camera; the controls on the back look as if taken out of a digital compact camera.Fujifilm-FinePix-X10

Some screen cons

We did spend some time with the ring surrounding the keys on the device’s back, because it was a bit complicated to use. The 2.8″ display is an LCD one with a whole lot of clear details and brightness to spare and it features a coating that keeps reflections away. Testing this camera further we became aware that the viewfinder was also spot-on in everything it did, besides having a great view and its possibility of using apertures that were moderate. Pros aside, the con is the fact that the viewfinder doesn’t do a good job when it comes to getting sharp focus. The hotshoe integrated on the Fujifilm X10 accepts a lot of different accessories, studio lights with an adapter being among them.


Actually using the camera was a blast, with the great speed of the autofocus, no shutter lag and easy to understand menus responsible for the comfortable experience we had. The processor, a modern dual-CPU EXR, turned the Fujifilm Finepix X10 into a beast, providing it with excellent responsiveness and speed even when we took raw photos. The majority of ISOs didn’t pose problems with the device; pictures were filled with rich colors and they looked very sharp. A tiny bit of noise made itself known at ISO 800 and we were more than satisfied with photos at ISO 1600, 3200 and 6400. We don’t recommend snapping stills at ISO 12800 since you’ll end up with terrible-looking and noisy photos. Areas full of shadows and highlights were acceptable in bright light conditions, but not so when the light turned very bright. If we wanted to shoot something as close as 1cm, we used the Super-Macro mode that kicked in and turned beautiful results.

Without APS-C sensor

While the Fujifilm FinePix X10 has the same appearance as the X100, it doesn’t have its APS-C sensor and fixed lens. It doesn’t really compensate with the 2/3inch EXR CMOS sensor and the 4x zoom lens, but these two do offer good performance and the maximum aperture this camera reaches is f/2-2.8. The fact that the user has to operate the zoom herself or himself reminds us that this is a tribute brought to the retro times. Finally, the sensor does something really original: it snaps pics at 2 different ISOs sensitivities, all at the same time.

Review conclusion

At the end of this review we think we can all agree that the Fujifilm FinePix X10 is a camera that’s not to be missed.

Technical specifications

Camera typeHigh-End, Compact design
Maximum Focal Length28.4 mm
Minimum Focal Length7.1 mm
Maximum optical Zoom4 x
Maximum 35mm Focal Length112 mm
Minimum 35mm Focal Length28 mm
Sensor dimensions2/3 inches
Still Pixel Count (effective)12 megapixels
Sensor specificationsCMOS
Aspect Ratios16:9, 1:1, 4:3, 3:2.
Image Quality SettingsFine, Normal
Display TypeLCD
Display Resolution460,000 pixels
Screen Size2.8″
ConnectorsUSB, miniHDMI
Maximum frame Rate(s)30p
Manual Controlsmanual focus, aperture priority mode, shutter priority mode, full manual exposure, custom white balance, ISO control
Viewfinder Coverage0.85 % coverage
Viewfinder Typeoptical
Minimum ISO100
Maximum ISO12800
ISO Options100, 200, 400, 800, 1600, 3200, 6400, 12800
Model Colorsblack
Battery ModelNP-50
Battery Typelithium-ion
Data storageSD/SDHC/SDXC
Total weight350.0 g